Marketing
Successful Businesses are Built on Cutting-edge Marketing
With headquarters in both the United States and Canada, Pillar To Post works with its franchisees on the local, regional, and national level to develop comprehensive marketing plans that attract real estate professionals as well as home buyers and sellers.
National advertising – print and online
As the leading home inspection company in North America, Pillar To Post is uniquely positioned to maximize its national advertising dollars. Full-color advertisements, which communicate the value of the Pillar To Post brand, appear regularly in both the print and online versions of Realtor Magazine, Broker Agent News, RIS Media's Real Estate and Real Estate Magazine.
Brochures
Strategically designed by our brand-managers, a variety of brochures, cost guides, post cards, and other printed materials position Pillar To Post as "The Home of Home Inspection."
Electronic marketing
From sophisticated search engine optimization techniques and cutting-edge local franchisee websites, to electronic newsletters and permission-based email marketing, our technology experts use the latest developments in electronic marketing to make your phones ring.
National Contests
Website driven and corporately sponsored, annual customer appreciation contests reward both real estate professionals and consumers for their loyalty, driving traffic to our site and business to our franchisees.
Public and media relations
Working closely with national and local media outlets, our public relations partners strive to position Pillar To Post as an authority on the subject of home inspection and home maintenance.
Direct Mail
By allowing franchisees to create, customize and determine mailing dates online, our sophisticated marketing engine empowers all our people to create and execute focused direct mail programs for their areas without any manual preparation at all.
Realtor Approved Supplier Programs
Pillar To Post is proud to be an approved supplier of some the largest and most prestigious real estate and relocations companies in North America including RE/MAX, EXIT, Keller Williams, Long & Foster, Crown Relocation and in Canada, we also have approved supplier agreements with Century 21 Canada, Royal LePage, Envoy relocation with Costco Canada. These relationships provide unique marketing and business opportunities for our franchisees.
NAR Program
A healthy corporate relationship with the National Association of Realtors® (NAR) fostered through our support of their annual shows and magazine allow individual relationships with Realtors to flourish at the local level as well.
Signage
Vehicle wraps reinforce brand recognition.