Marketing
Successful Businesses are Built on Proven Strategies
Proven result-driven marketing has led Pillar To Post to be one of the largest Home
Inspection companies in its industry. With comprehensive and systematic marketing
plans already developed for local, regional and national levels, our franchisees
build loyalty and trust with each customer and Realtor. Our marketing plan will
keep you busy and generate consistent profits.
National Print and Online Advertising
As one of the leading home inspection companies in North America, Pillar To Post
is uniquely positioned to maximize its national advertising dollars. Full-color
advertisements, which communicate the value of the Pillar To Post brand, appear
regularly in both the print and online versions of Realtor Magazine, Broker Agent
News, RIS Media's Real Estate, CRS Magazine and Real Estate Magazine.
Realtor Approved Supplier Programs
Pillar To Post is proud to be an approved supplier of some the largest and most
prestigious real estate and relocations companies in North America including RE/MAX,
EXIT, Keller Williams, Long & Foster, Crown Relocation. In Canada, we also have
approved supplier agreements with Century 21 Canada, Royal LePage and Envoy relocation
with Costco Canada. These relationships provide unique marketing and business opportunities
for our franchisees
Public and Media Relations
Working closely with national and local media outlets, our public relations partners
strive to position Pillar To Post as an authority on the subject of home inspection
and home maintenance.
National Contests
Website driven and corporately sponsored, customer appreciation contests reward
both real estate professionals and consumers for their loyalty, driving traffic
to our website and business to our franchisees.
NAR Program
Strategically designed by our brand managers, a variety of brochures, cost guides,
post cards, and other printed materials position Pillar To Post as "The Home of
Home Inspection" and keep our franchisees visible in their market.
Brochures and Handout Materials
By allowing franchisees to create, customize and determine mailing dates online,
our sophisticated marketing engine empowers all our people to create and execute
focused direct mail programs for their areas without any manual preparation at all.
Direct Mail
Our sophisticated marketing engine empowers all our franchise owners to create and execute focused and customized direct mail programs for their areas without manual preparation.
Electronic Marketing
From sophisticated search engine optimization techniques and cutting-edge local franchisee websites, to electronic newsletters and permission-based email marketing, our technology experts use the latest developments in electronic marketing to make your phones ring.
Living With My Home Program
Includes a CD-ROM, a fully integrated web site, and a booklet of special offers
from some of the largest and most trusted brands in the country. The program is
exclusive to Pillar To Post and comes free with every one of our professional home
inspections. Our franchisees differentiate themselves by using the Living With My
Home Program to save their clients potentially hundreds, even thousands, of dollars
on items and services they'll need as they transition into a new home.
Signage
Vehicle wraps and lawn signs reinforce brand recognition.